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Expert insight

Cannes et vin!
The Cannes Lions International Festival of Creativity is the Oscars of the ad industry.  Join Patrick Collister over a glass of wine as he reviews who won what and why.

Mailing Houses 2012
Discover the advantages of using a mailing house and the questions you should be asking when approaching a print and dispatch job.

A dozen mail motivators
Andy Owen reveals the call to action that will best drive response from mail recipients.

Direct Mail Studies Diploma

MMC's Diploma in Direct Mail Studies will equip you with the copywriting, data analysis, print production and digital skills to make your direct mail work harder and better for you.

If you attend all five modules, you will earn a Diploma in Direct Mail studies. Modules begin in July, and run throughout the summer

News and analysis

The importance of tradition in a digital world
Tried and trusted offline pharma marketing methods don’t translate into digital, so just what does, asks John Perkins from RAPP London?

The difference between direct mail and email
John Watson sings the praises of mail tactility and explains why a well crafted piece is something to be treasured by recipients.

Win a book. Be inspired by inspirational objects
See the objects that have inspired marketing and branding campaigns for the music industry.

Jobs at MMC HQ

MMC wants talented planners, managers, production managers, product managers and sales consultants.

If you are interested in joining a driven and innovative team working in the most forward-looking media

Apply Here

Gym users and their attitudes to direct mail

Our latest report from the Mail Media Centre's data experts shows how direct mail can be an effective way to recruit new gym users. It also reveals which incentives are most likely to persuade gym members to sign up to a contract.

 

What we do...

The Mail Media Centre is packed full of inspiration, intelligence and innovation for the direct mail industry brought to you by Royal Mail. 

Explore the site for examples of great creative, expert advice and up to date data to help you plan your direct mail or integrated marketing campaign.  

Specialist Advice & Infobank resource centre
Specialist advice
Personalised direct and integrated campaign advice from data and media experts
Free data and media consultancy
Infobank resource centre
Latest marketing insights, creative and data on your customers and competitors
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Tel: 0800 917 0640